Monthly Archives: May 2015

Creating a New Norm

It seems that every few months, regardless of what industry you work in, we are bombarded with a new set of buzzwords or key phrases that some how seem to “revolutionize” the industry.  Phrases like “think outside the box”….”it is what it is”…. and “synergy” are used to the point of ad nauseam and often times fail to actually communicate anything meaningful.   If you work in any of