By Zach Taylor, University Relations Student Writer
UTC’s social media presence was recently awarded by the Higher Education Marketing Report, one of the world’s most read publications in educational marketing.
The Educational Digital Marketing Awards, recognizing the best educational websites, digital content, electronic communications, mobile media and social media, honored both the UTC Facebook and Twitter pages.
The UTC Facebook page received a gold award while the Twitter page received a bronze. According to Laura Bond, University Relations Staff Writer and Social Media Coordinator, the recent success is due to a concentrated effort to bring the growing University community to an online forum.
“We are committed to using this medium to communicate with a variety of audiences and to create a dialogue and online community with our current and prospective students. I’m incredibly honored for the University to receive recognition for our social media efforts by such a respectable organization,” said Bond.
In addition to enhanced and increased content, the reach of the University’s social media outlets has greatly increased. Just since September, the Facebook and Twitter pages have each seen a growth of over 2,000 followers, up to 16,368 and 9,106 respectively. The Instagram page has also seen a 1,000 user increase during that time, up to 2,983.
“Our social media presence has grown so much over the past few years. I think that’s attributed to many things, but mostly it’s because we’ve crafted a strategy based on solid research, consistent action, and creative thinking. The Office of University Relations wanted to create a fun, friendly, approachable atmosphere on social media that mirrors our campus culture. UTC is a campus focused on student achievement and community involvement, and we believe our social media reflects that,” said Bond.
In addition to Bond, University Relations staff members Michael Miller, Jaimie Davis, April Cox, and Courtney Muller all contribute to the UTC social media outlets.
A national panel of marketing experts reviewed submissions from 30 different categories and made by a variety of institutions across 14 separate groupings. Pieces were judged on the criteria of creativity, marketing execution, message impact, technology application and innovation content.
To view UTC’s award winning social media pages, visit the links below.