{"id":2794,"date":"2025-11-10T16:43:44","date_gmt":"2025-11-10T21:43:44","guid":{"rendered":"https:\/\/blog.utc.edu\/business\/?p=2794"},"modified":"2025-11-10T16:43:44","modified_gmt":"2025-11-10T21:43:44","slug":"innovation-imposter-syndrome-and-believing-anyway","status":"publish","type":"post","link":"https:\/\/blog.utc.edu\/business\/2025\/11\/10\/innovation-imposter-syndrome-and-believing-anyway\/","title":{"rendered":"Innovation, imposter syndrome, and\u00a0believing anyway"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1651.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1651-1024x768.jpg\" alt=\"\" class=\"wp-image-2795\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1651-1024x768.jpg 1024w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1651-768x576.jpg 768w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1651-580x435.jpg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1651-610x458.jpg 610w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1651.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Entrepreneurship continues to be a defining focus for students at the Gary W. Rollins College of Business who are looking to transform ideas into impactful ventures. Students recently had the opportunity to hear from Carter Fowler, co-founder and CEO of <a href=\"https:\/\/www.totemlabs.com\/\">Totem<\/a>, who shared his journey of building a product designed for music festival culture.<\/p>\n\n\n\n<p>Totem is a device created for festival-goers who want to stay connected with friends in loud, crowded environments where cell service is limited. The device functions as a cell-free, GPS-free, and WiFi-free compass that allows groups to \u201cvibe\u201d and locate one another, making the experience more immersive and less stressful. What began as a simple idea rooted in solving a real problem, evolved into a product now used by thousands.<\/p>\n\n\n\n<p>Carter\u2019s early breakthrough came from a social media post. With only a few hundred followers at the time, the video unexpectedly went viral, rapidly expanding Totem\u2019s visibility. This growth led to meaningful opportunities, including showcasing the product at SXSW in the Startup Village, where international investors began expressing interest in supporting and scaling Totem further.<\/p>\n\n\n\n<p>Despite the momentum, Carter was candid about the emotional reality of entrepreneurship. He shared his experience with imposter syndrome, those moments of self-doubt that often accompany success and visibility. Carter explained that overcoming this mindset required a shift in perspective: embracing confidence, trusting the process, and, as he describes it, having \u201ca little delusion\u201d in believing wholeheartedly in your idea.<\/p>\n\n\n\n<p>His message to students was clear: innovation requires both vision and resilience. Progress will come with pressure, uncertainty and risk, but maintaining belief in your work is essential.<\/p>\n\n\n\n<p>Today, Totem continues to grow, helping festival-goers reconnect with what matters most to them: shared experience, music and community. We\u2019re grateful for Carter\u2019s willingness to give our students a glimpse into the life of an entrepreneur \u2013 from zero to 200,000 and counting.<\/p>\n\n\n\n<p>Follow @UTCRollinsCOB on Instagram or LinkedIn to get involved in our upcoming events.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1634.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2796\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1634-1024x768.jpg\" alt=\"\" class=\"wp-image-2796\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1634-1024x768.jpg 1024w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1634-768x576.jpg 768w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1634-580x435.jpg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1634-610x458.jpg 610w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1634.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1643.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2797\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1643-1024x768.jpg\" alt=\"\" class=\"wp-image-2797\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1643-1024x768.jpg 1024w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1643-768x576.jpg 768w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1643-580x435.jpg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1643-610x458.jpg 610w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1643.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_9087.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"2798\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_9087-1024x768.jpg\" alt=\"\" class=\"wp-image-2798\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_9087-1024x768.jpg 1024w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_9087-768x576.jpg 768w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_9087-580x435.jpg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_9087-610x458.jpg 610w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_9087.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Entrepreneurship continues to be a defining focus for students at the Gary W. Rollins College of Business who are looking to transform ideas into impactful ventures. Students recently had the opportunity to hear from Carter Fowler, co-founder and CEO of Totem, who shared his journey of building a product designed for music festival culture. Totem&hellip; <\/p>\n<p class=\"more-link-wrap\"><span><a class=\"more-link button text\" href=\"https:\/\/blog.utc.edu\/business\/2025\/11\/10\/innovation-imposter-syndrome-and-believing-anyway\/\"><span>Continue Reading <\/span><\/a><\/span><\/p>\n","protected":false},"author":2036,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9268,5],"tags":[51,68299,116,57,9270,120232,661,120253],"class_list":{"0":"post-2794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-cob-students","7":"category-events","8":"tag-business","9":"tag-business-students","10":"tag-chattanooga","11":"tag-college-of-business","12":"tag-entrepreneurship","13":"tag-startup","14":"tag-students","15":"tag-totem","16":"entry","17":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation, imposter syndrome, and\u00a0believing anyway - Gary W. Rollins College of Business<\/title>\n<meta name=\"description\" content=\"Co-founder and CEO of Totem Carter Fowler opens up to UTC students about the challenges that come with a successful business venture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.utc.edu\/business\/2025\/11\/10\/innovation-imposter-syndrome-and-believing-anyway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation, imposter syndrome, and\u00a0believing anyway - Gary W. 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Rollins College of Business\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-10T21:43:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2025\/11\/IMG_1651.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mohammad Yasin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mohammad Yasin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.utc.edu\\\/business\\\/2025\\\/11\\\/10\\\/innovation-imposter-syndrome-and-believing-anyway\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.utc.edu\\\/business\\\/2025\\\/11\\\/10\\\/innovation-imposter-syndrome-and-believing-anyway\\\/\"},\"author\":{\"name\":\"Mohammad Yasin\",\"@id\":\"https:\\\/\\\/blog.utc.edu\\\/business\\\/#\\\/schema\\\/person\\\/4482233ee867818268e870056e1e811e\"},\"headline\":\"Innovation, imposter syndrome, and\u00a0believing anyway\",\"datePublished\":\"2025-11-10T21:43:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.utc.edu\\\/business\\\/2025\\\/11\\\/10\\\/innovation-imposter-syndrome-and-believing-anyway\\\/\"},\"wordCount\":331,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blog.utc.edu\\\/business\\\/2025\\\/11\\\/10\\\/innovation-imposter-syndrome-and-believing-anyway\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.utc.edu\\\/app\\\/uploads\\\/sites\\\/40\\\/2025\\\/11\\\/IMG_1651-1024x768.jpg\",\"keywords\":[\"business\",\"business students\",\"chattanooga\",\"college of business\",\"Entrepreneurship\",\"startup\",\"students\",\"Totem\"],\"articleSection\":[\"COB Students\",\"Events\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.utc.edu\\\/business\\\/2025\\\/11\\\/10\\\/innovation-imposter-syndrome-and-believing-anyway\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.utc.edu\\\/business\\\/2025\\\/11\\\/10\\\/innovation-imposter-syndrome-and-believing-anyway\\\/\",\"url\":\"https:\\\/\\\/blog.utc.edu\\\/business\\\/2025\\\/11\\\/10\\\/innovation-imposter-syndrome-and-believing-anyway\\\/\",\"name\":\"Innovation, imposter syndrome, and\u00a0believing anyway - Gary W. 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