{"id":3059,"date":"2026-05-11T15:18:56","date_gmt":"2026-05-11T19:18:56","guid":{"rendered":"https:\/\/blog.utc.edu\/business\/?p=3059"},"modified":"2026-05-11T15:18:57","modified_gmt":"2026-05-11T19:18:57","slug":"land-air-seaand-marketing-ama-students-learn-beyond-the-classroom","status":"publish","type":"post","link":"https:\/\/blog.utc.edu\/business\/2026\/05\/11\/land-air-seaand-marketing-ama-students-learn-beyond-the-classroom\/","title":{"rendered":"Land, air, sea\u2026and marketing: AMA students learn beyond the classroom"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1578.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1578-1024x768.jpeg\" alt=\"A group of 16 students pose for a group photo in front of a rustic building with a thatched roof. Students are arranged in two rows and smile at the camera on a cloudy day.\" class=\"wp-image-3063\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1578-1024x768.jpeg 1024w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1578-768x576.jpeg 768w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1578-580x435.jpeg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1578-610x458.jpeg 610w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1578.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Students in the American Marketing Association (AMA) at the Gary W. Rollins College of Business explored marketing in real-world environments this semester, looking into how strategy comes to life across wildlife-focused organizations in Chattanooga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the Chattanooga Zoo, students got a behind-the-scenes look at how the organization connects with audiences through marketing initiatives. Highlighting animals as their stars has brought more attention to the zoo. This tactic creates an environment for members and prospective visitors to see these animals that have become local influencers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVisiting the zoo with UTC AMA gave us a behind-the-scenes look at the marketing and PR efforts that bring it all to life,\u201d said Britain Meyers, senior and AMA president. \u201cIt was amazing to see how the zoo connects with audiences, not just in Chattanooga, but nationwide through thoughtful strategy and storytelling across billboards, social media, and more.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students also visited the Tennessee Aquarium where they saw how digital strategy drives engagement through campaigns. They got to see first-hand how the Aquarium team launched the newest exhibit, Scuttlebutt Reef, by showcasing unique creatures from the ocean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLearning how the team promoted their new Scuttlebutt Reef exhibit across social media platforms, livestreams, and interviews gave us insight into how to engage audiences and spark interest,\u201d said Allison Loschinskey, senior and social media and design chair of AMA. \u201cIt was really cool to see a real-life example of how creative and strategic marketing can be when it is done well.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These weren\u2019t just field trips. They were opportunities to explore careers and industries where they can put their degree to work after college.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.utc.edu\/gary-w-rollins-college-of-business\">Let\u2019s see where business can take you.<\/a><\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1586.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3062\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1586-1024x768.jpeg\" alt=\"A large group of approximately 16 students pose playfully in front of a rustic building with a thatched overhang and wooden log posts, likely at a zoo. Several students wave their hands, make funny faces, and strike energetic poses under an overcast sky.\" class=\"wp-image-3062\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1586-1024x768.jpeg 1024w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1586-768x576.jpeg 768w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1586-580x435.jpeg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1586-610x458.jpeg 610w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1586.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2021.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"3061\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2021-1024x768.jpeg\" alt=\"A group of approximately 12 students and two adult chaperones pose for a photo inside the Tennessee Aquarium in front of a projection screen displaying the &quot;Scuttle Butt Reef&quot; logo. A large fish tank is visible on the left side of the room, which is lit with blue accent lighting.\" class=\"wp-image-3061\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2021-1024x768.jpeg 1024w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2021-768x576.jpeg 768w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2021-580x435.jpeg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2021-610x458.jpeg 610w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2021.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1562.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"3064\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1562-768x1024.jpeg\" alt=\"Students feed giraffes at the zoo\" class=\"wp-image-3064\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1562-768x1024.jpeg 768w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1562-580x773.jpeg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1562-610x813.jpeg 610w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1562.jpeg 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2014.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"3067\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2014-768x1024.jpeg\" alt=\"Students sit in a meeting room to learn about an aquarium exhibit\" class=\"wp-image-3067\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2014-768x1024.jpeg 768w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2014-580x773.jpeg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2014-610x813.jpeg 610w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_2014.jpeg 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1552.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"3065\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1552-768x1024.jpeg\" alt=\"Students sit around a meeting table to learn about the zoo's marketing techniques.\" class=\"wp-image-3065\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1552-768x1024.jpeg 768w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1552-580x773.jpeg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1552-610x813.jpeg 610w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1552.jpeg 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1996.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"3066\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1996-768x1024.jpeg\" alt=\"Two students pose for a photo in an interactive exhibit at the aquarium\" class=\"wp-image-3066\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1996-768x1024.jpeg 768w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1996-580x773.jpeg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1996-610x813.jpeg 610w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/40\/2026\/05\/IMG_1996.jpeg 960w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Students in the American Marketing Association (AMA) at the Gary W. Rollins College of Business explored marketing in real-world environments this semester, looking into how strategy comes to life across wildlife-focused organizations in Chattanooga. At the Chattanooga Zoo, students got a behind-the-scenes look at how the organization connects with audiences through marketing initiatives. Highlighting animals&hellip; <\/p>\n<p class=\"more-link-wrap\"><span><a class=\"more-link button text\" href=\"https:\/\/blog.utc.edu\/business\/2026\/05\/11\/land-air-seaand-marketing-ama-students-learn-beyond-the-classroom\/\"><span>Continue Reading <\/span><\/a><\/span><\/p>\n","protected":false},"author":2036,"featured_media":3063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[120266,120187],"tags":[120314,51,68299,116,57,101,120316,120315,120313],"class_list":["post-3059","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-sales-institute","tag-aquarium","tag-business","tag-business-students","tag-chattanooga","tag-college-of-business","tag-marketing","tag-marketing-strategies","tag-tennessee-aquarium","tag-zoo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Land, air, sea\u2026and marketing: AMA students learn beyond the classroom - Gary W. Rollins College of Business<\/title>\n<meta name=\"description\" content=\"UTC AMA marketing students went behind the scenes at the Chattanooga Zoo and Tennessee Aquarium to discover real-world marketing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.utc.edu\/business\/2026\/05\/11\/land-air-seaand-marketing-ama-students-learn-beyond-the-classroom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Land, air, sea\u2026and marketing: AMA students learn beyond the classroom - Gary W. 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