{"id":72952,"date":"2025-12-03T10:54:46","date_gmt":"2025-12-03T15:54:46","guid":{"rendered":"https:\/\/blog.utc.edu\/news\/?p=72952"},"modified":"2025-12-03T10:54:47","modified_gmt":"2025-12-03T15:54:47","slug":"lets-make-a-deal-utc-business-students-simulate-sales-meetings","status":"publish","type":"post","link":"https:\/\/blog.utc.edu\/news\/2025\/12\/lets-make-a-deal-utc-business-students-simulate-sales-meetings\/","title":{"rendered":"Let\u2019s make a deal: UTC business students simulate sales meetings"},"content":{"rendered":"
\"Two

Students from \u201cPersonal Selling and Self-Promotion\u201d and \u201cAdvanced Sales\u201d courses simulate a sales meeting at the UTC Sales Institute in the Gary W. Rollins College of Business. Photo by Omar Yasin.<\/p><\/div>\n

Students in the Gary W. Rollins College of Business at the University of Tennessee at Chattanooga recently practiced real-world sales pitches to build confidence and develop professional skills.<\/p>\n

Lecturer Libby Fakier organized the week-long exercise at the UTC Sales Institute, where her \u201cPersonal Selling and Self-Promotion\u201d course practiced sales pitches through a simulated meeting.<\/p>\n

Students were assigned to sell copiers to potential buyers listed on their \u201clead sheets.\u201d The buyers, who were students in the \u201cAdvanced Sales\u201d course, had the authority to approve or reject any deals offered to them.\u00a0<\/p>\n

Fakier provided students with feedback from the recorded meeting video.<\/p>\n

A general education elective, Fakier said the course focused on soft or transferable skills such as research, preparation and selling your company.\u00a0<\/p>\n

\u201cThe business school version of this class is all about professional sales,\u201d she explained. \u201cThis is about building your brand, establishing your brand, who do you want to be, identifying who you want to be, and what mark you want to leave on the world.\u201d<\/p>\n

Ben Painter, a sophomore majoring in communication with a minor in marketing, said this course \u201cis the first class that I\u2019m genuinely excited to go to, which is really cool.\u201d<\/p>\n

The Johnson City, Tennessee, native is already in the sales world. Painter works as a door-to-door salesman for ECJ Services\u2014a window-cleaning business started by friends.<\/p>\n

He said learning a new sales approach expanded his knowledge of the industry.<\/p>\n

\u201cI\u2019ll go back and watch it since it was recorded,\u201d he said. \u201cI\u2019ll go back and watch and see what I can improve on. It went really well. I ended up getting the signed contract at the end, so that was really cool.<\/p>\n

\u201cWith the business experience and this activity, I\u2019ve definitely learned to show a service and understand customer needs confidently.\u201d<\/p>\n

\"Libby

Libby Fakier watches one of her students participate in the simulated exercise. Photo by Omar Yasin.<\/p><\/div>\n

While this course primarily prepares students for life in the professional world, Fakier explained that these skills are just as necessary for non-business students.<\/p>\n

\u201cGartner did a study and 80% of students who go through the business school end up in a sales position at some point in their career,\u201d she said.\u201d<\/p>\n

Senior Luke Downs, a marketing and professional sales major, acted as a buyer in the simulated exercise.<\/p>\n

Downs said these exercises during his time as an underclassman helped him prepare for the responsibilities of a sales job.<\/p>\n

\u201cIt\u2019s nice having a low-pressure zone where you can actually make a sales call instead of actually having your first job making a sales call,\u201d Downs said.<\/p>\n

\u201cOne thing that\u2019s also really good is the feedback you can get with the rooms being filmed. You can actually see what you did. When it\u2019s not filmed, you might make yourself sound better or worse, but now you can see exactly where you messed up.\u201d<\/p>\n

Acting as the buyer helped Downs understand what the other side of the table may be experiencing and how that side feels during a meeting. He added that he also learns from other sellers\u2019 techniques.<\/p>\n

\u201cIt\u2019s useful,\u201d he said. \u201cYou know what they\u2019re going through and how they prepare, and you can take it and compare it to how you\u2019ve come into a room when you did it. You just learned more from doing it so many times. You can give that experience to somebody else, too.\u201d<\/p>\n

Fakier explained that this exercise helps students overcome some fears or anxieties they had before the meeting and better prepares them for their future careers.<\/p>\n

\u201cThey want to do it again,\u201d she said. \u201cEven if they don\u2019t want to go into sales, they want to do this again because, number one, it wasn\u2019t as bad; number two, now I know what to expect; and third, they now know how to approach this. \u2018I would\u2019ve done X, Y or Z differently.\u2019 They\u2019re excited about it and feel confident. They feel like \u2018I slayed the beast.\u2019\u201d<\/p>\n

Learn more<\/h4>\n

Visit UTC<\/a><\/p>\n

Gary W. Rollins College of Business<\/a><\/p>\n

Sales Institute<\/a><\/p>\n

How to apply<\/a><\/p>\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Students in the Gary W. Rollins College of Business at the University of Tennessee at Chattanooga recently practiced real-world sales pitches to build confidence and develop professional skills. Lecturer Libby Fakier organized the week-long exercise to practice pitches through a simulated meeting.<\/p>\n

Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":2058,"featured_media":72954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","_ef_editorial_meta_checkbox_slider":"","_ef_editorial_meta_checkbox_featurette":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[64,70,123864,122496,7712,57,122497,661],"tags":[126444,123827,123826,123828,126443,126445,124776,122334,123829,122187],"class_list":{"0":"post-72952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-academics","8":"category-advancement-and-alumni","9":"category-entrepreneurship","10":"category-faculty-and-staff","11":"category-college-of-business","12":"category-marketing","13":"category-news","14":"category-students","15":"tag-ben-painter","16":"tag-creating-the-mocs-experience","17":"tag-cultivating-a-culture-of-innovation","18":"tag-leveraging-our-special-place-as-chattanoogas-university","19":"tag-libby-fakier","20":"tag-luke-downs","21":"tag-mocs-learn-mocs-do-mocs-lead","22":"tag-omar-yasin","23":"tag-operating-with-excellence","24":"tag-sales-institute","25":"entry"},"yoast_head":"\nLet\u2019s make a deal: UTC business students simulate sales meetings | UTC News<\/title>\n<meta name=\"description\" content=\"Students in the Gary W. 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