{"id":1127,"date":"2026-06-06T00:49:10","date_gmt":"2026-06-05T19:49:10","guid":{"rendered":"https:\/\/blog.utc.edu\/the-content-compass\/?p=1127"},"modified":"2026-06-06T01:10:40","modified_gmt":"2026-06-05T20:10:40","slug":"we-made-a-study-guild-for-search-engines-youre-welcome","status":"publish","type":"post","link":"https:\/\/blog.utc.edu\/the-content-compass\/2026\/06\/06\/we-made-a-study-guild-for-search-engines-youre-welcome\/","title":{"rendered":"We Made a Study Guide for Search Engines. You\u2019re Welcome."},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"353\" src=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/164\/2026\/06\/Schema-640px.jpg\" alt=\"Rose-colored glasses view the UTC website\" class=\"wp-image-1083\" srcset=\"https:\/\/blog.utc.edu\/app\/uploads\/sites\/164\/2026\/06\/Schema-640px.jpg 640w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/164\/2026\/06\/Schema-640px-580x320.jpg 580w, https:\/\/blog.utc.edu\/app\/uploads\/sites\/164\/2026\/06\/Schema-640px-610x336.jpg 610w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><strong>Action Needed:&nbsp;<\/strong>No action needed from editors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Schema Has Been Added<\/h3>\n\n\n\n<p>We have recently added Schema to the website.<\/p>\n\n\n\n<p>Schema is also called structured data. That sounds more complicated than it is.<\/p>\n\n\n\n<p>Think of Schema like labels on a file folder. The labels do not change what is inside the folder, but they help someone understand what the folder contains.<\/p>\n\n\n\n<p>Schema works the same way for search engines. Google explains that structured data gives search engines clearer information about a page and helps classify the page content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Schema Helps Describe<\/h3>\n\n\n\n<p>Schema helps search engines better understand information such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>University departments and offices<\/li>\n\n\n\n<li>Contact information<\/li>\n\n\n\n<li>News articles<\/li>\n\n\n\n<li>Events<\/li>\n\n\n\n<li>Academic content<\/li>\n\n\n\n<li>General website pages<\/li>\n<\/ul>\n\n\n\n<p>This does not mean search rankings automatically improve. That would be nice, but search engines are not vending machines. You do not insert Schema and receive first place.<\/p>\n\n\n\n<p>It does mean we are giving search engines a stronger foundation for reading and understanding our content more clearly. Kind of like a study guide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What This Means for Editors<\/h3>\n\n\n\n<p>No action is needed from content editors.<\/p>\n\n\n\n<p>This update has already been added behind the scenes.<\/p>\n\n\n\n<p>Editors should continue focusing on the things that still matter most:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accurate page titles<\/li>\n\n\n\n<li>Clear headings<\/li>\n\n\n\n<li>Current contact information<\/li>\n\n\n\n<li>Helpful links<\/li>\n\n\n\n<li>Up-to-date content<\/li>\n\n\n\n<li>Simple, useful page structure<\/li>\n<\/ul>\n\n\n\n<p>Schema helps search engines understand our content, but good content still has to be good content. The label on the folder helps, but the papers inside still need to make sense.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Part of Ongoing Website Improvement<\/h3>\n\n\n\n<p>The Schema update is part of our ongoing work to improve search, accessibility, content quality and the overall website experience.<\/p>\n\n\n\n<p>So, good news: nothing new for editors to do.<\/p>\n\n\n\n<p>Even better news: the website quietly got a little smarter behind the scenes\u2026and we gave search engines the class notes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Action Needed:&nbsp;No action needed from editors. Schema Has Been Added We have recently added Schema to the website. Schema is also called structured data. That sounds more complicated than it is. Think of Schema like labels on a file folder. The labels do not change what is inside the folder, but they help someone understand&hellip; <\/p>\n<p class=\"more-link-wrap\"><span><a class=\"more-link button text\" href=\"https:\/\/blog.utc.edu\/the-content-compass\/2026\/06\/06\/we-made-a-study-guild-for-search-engines-youre-welcome\/\"><span>Continue Reading <\/span><\/a><\/span><\/p>\n","protected":false},"author":1771,"featured_media":1083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[19,20],"tags":[],"class_list":{"0":"post-1127","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-features","8":"category-web-news","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We Made a Study Guide for Search Engines. 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