On WGOW 102.3 FM’s “Jed and JR Mornings” (24:45 mark), UTC Associate Lecturer of Marketing and Entrepreneurship Ryan Russell discussed how brands can better connect with younger audiences. Using Cracker Barrel’s recent rebrand as an example, he explained how social media now fosters two-way conversations between companies and consumers. Russell highlighted Rock City’s successful local…
UTC Announces Launch Of The Center For Applied Geospatial Data Science
UTC has launched the Center for Applied Geospatial Data Science (CAGDS), elevating its long-standing Interdisciplinary Geospatial Technology Lab into a full center. Led by Charlie Mix and Nyssa Hunt, CAGDS will fuel interdisciplinary research, education, and partnerships with community and regional stakeholders. UTC officials say the move expands student and faculty opportunities while enhancing the…
UTC launches Center for Applied Geospatial Data Science
The University of Tennessee at Chattanooga has launched the Center for Applied Geospatial Data Science (CAGDS) to build on its longtime Interdisciplinary Geospatial Technology Lab. The center, led by Charlie Mix and Nyssa Hunt, will drive applied geospatial research, education, and community partnerships across disciplines. UTC sees this as a means to expand student opportunities,…
UTC to implement new alert system after active shooting hoax
UTC is upgrading its campus emergency communications after a recent active-shooter hoax. WTVC The new alert system will “take over” campus screens, websites, social media, and broadcasting platforms—beyond just texts and emails—to deliver quicker and broader notifications. WTVC The hoax, attributed to a group called “Purgatory,” triggered the changes as UTC seeks stronger, multi-channel threat…
Literacy tutoring program in Hamilton County schools expands
UTC is partnering with Hamilton County’s new literacy tutoring initiative by supplying student tutors and coordinating program logistics. The university engages its education and social work departments to train and oversee tutoring sessions in local schools. UTC’s involvement helps bridge resource gaps, supports community-embedded learning, and strengthens town-gown collaboration — all aimed at improving literacy…