As AI-powered shopping tools grow this holiday season, UTC marketing professor Alycia Franklin says many consumers are already using AI without realizing it and urges caution about what these technologies can and cannot do. Franklin notes that while retailers’ tools can help find deals, track prices and suggest gifts, shoppers should see them as helpers—not…
Ryan Russell talks about his Marketing class special guest on Jed & JR Mornings
Ryan Russell, Associate Lecturer of Marketing in UTC’s Gary W. Rollins College of Business, joined Jed & JR Mornings on WGOW 102.3 FM to share how he successfully invited Savannah Bananas owner Jesse Cole to speak with his class via Zoom on Oct. 30. Russell’s creative outreach follows past high-profile guest appearances, including Mark Cuban…