In Spring 2024, UTC students in a Communication class partnered with Chattanooga Tourism Co. (CTC’s) to promote and publicize the city’s live entertainment offerings. The 2022 Chattanooga Music Census revealed that the small business owners, who operate a bulk of these venues, would benefit from promotional assistance and additional social media coverage. To address that need, students in Exploring Chattanooga’s Live Music Scene completed a series of field assignments in which they attended live shows at a range of Hamilton County venues and captured content that CTC’s digital team refined, combined, and published.
You can see some of the work at visitchattanooga.edu. This class will be offered again in Fall 2024. Feel free to contact Dr. Chad Harriss if you have any questions.
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