Content Tips
Did you know? Hover cards on desktop turn into sleek tile cards on mobile! (Everyone knows you can’t hover with a finger!) To keep things smooth for users across all devices, make sure every section is fully packed with info and that your call-to-action buttons are crystal clear. Those buttons are front and center in mobile view, so make them count in driving engagement!


Having trouble picking the right photos? Need access to Photoshelter (UTC’s online photo library)? Stuck on how to word something? Not sure if your grammar’s on point or if you’re following the university’s style? Don’t stress! The Division of Communications and Marketing crew has your back. Hit them up through their ticketing system or find all the answers you need online here. And for a quick refresher, check out the UTC editorial style guidelines. Let’s make sure everything is on point!
Layout Tips
In 2024, UTC’s website received approximately 15.5 million views, with nearly 5.5 million (about one-third) coming from mobile devices. When designing page layouts and structuring content, it’s crucial to consider all potential devices—mobile, desktop, and tablets. Last year, we even has some traffic coming from Smart TVs.