To keep UTC’s web content usable for everyone, editor access will be tied directly to required accessibility training, ensuring that UTC is in compliance with the DOJ accessibility mandate. Content editors who have not completed the training by Feb. 6, 2026, will have access to their accounts paused until the requirement is met. This isn’t…
A Note About Upcoming Silktide Assignments
Accessibility work can feel overwhelming because it often involves both content changes and technical fixes on the same page. Silktide surfaces all of this together, which can make issues look more complex than they actually are. To make this manageable, we’re assigning only content-related Silktide tasks to content editors and notifying you when action is…
Lights! Action! Camera!
The best videos don’t just play on a screen—they invite you in. Like a good opening scene, a web video should feel intentional: clear picture, steady pacing, nothing that pulls you out of the moment. At UTC, that means choosing formats and sizes that load quickly and look sharp everywhere, from a phone in line…
Gold in the Data: What AI Scraping Really Means
Tips to Tackle AI Scraper and Optimize GEO You have probably heard of search engine optimization (SEO), but have you heard of its cousin, generative engine optimization (GEO)? What is generative engine optimization anyway? GEO is the practice of optimizing your content for AI-driven generative models to accurately distribute website messaging effectively. Unlike SEO, which…
Keeping Our Digital Voice Clear and Connected
The University of Tennessee System’s Digital Presence Policy (GE0006) took effect on January 5, 2026. It sets shared rules for how we present ourselves online so that every campus and unit—from Knoxville to Chattanooga to Martin—speaks with one unified voice. That matters because our digital presence is often the first place students, families, alumni, and…
Editor Spotlight: Mckenzi Marlow
As the Administrative Support Assistant for the College of Arts and Sciences Dean’s Office, Mckenzi Marlow is integral to the operations of her office. She plans and executes large-scale events that bolster college recruitment and retention, she oversees important processes like tenure and promotion, and she handles the creation and maintenance of content for the…
The Traveling Webburys’* Homecoming Tour
After a productive stretch in Information Technology, the UTC Web Development Team has returned to Communications and Marketing—and they’re unpacking their laptops, caffeine habits, and years of tech wisdom like seasoned travelers coming home from a long adventure. During their time in IT, the team gained valuable experience in infrastructure, security, and all the behind-the-scenes…