Tips to Tackle AI Scraper and Optimize GEO
You have probably heard of search engine optimization (SEO), but have you heard of its cousin, generative engine optimization (GEO)?
What is generative engine optimization anyway?
GEO is the practice of optimizing your content for AI-driven generative models to accurately distribute website messaging effectively. Unlike SEO, which relies on keyword relevance and backlinks to optimize a website for higher rankings on search engines like Google and Bing, GEO utilizes AI engines to read and analyze website content. This enables the AI engines to generate more relevant and accurate responses.
Since the increased popularity of AI tools like ChatGPT and Claude, people are using search engines AI features and AI platforms to search for daily information. Because of this, we need to ensure that AI scrapers aren’t pulling outdated or irrelevant information from your websites.
Tips to improve your GEO strategy:
- Update your content as much as possible, so AI scrapers don’t generate outdated content.
- Create concise, keyword-rich (not key-word stuffed) content
- Create content that answers questions