For more than two decades, April Cox, Director of Creative Services in the Division of Enrollment Management and Student Affairs, has played a pivotal role in how the university presents itself to the world. Within EMSA, Cox collaborates with departments across campus to market and promote their programs, events, and student resources—while also designing creative content that inspires prospective students to fall in love with UTC.
Reflecting on her long career, Cox recalls the early days of the web with enthusiasm. “Since the very first website I saw in 1999, we have come a very long way,” she said. “I still remember my excitement when I had the opportunity to help design UTC’s first robust website and later transition into our first Content Management System.”
From those early beginnings to today’s sophisticated online experience, Cox has been instrumental in UTC’s digital evolution. “It’s been a privilege to have a hands-on role as our site has grown, expanded, and evolved—strengthening UTC’s presence in its most visible channel,” she shared.
Her work blends creativity with precision, whether she’s researching how other universities manage their web presence or making a simple edit to correct a typo. “I’m always eager to learn more about our website and to help create a presence that serves prospective students and their families, as well as employees and current students,” Cox said. “Maintaining a website is no small task, but I’ve always enjoyed supporting what I believe is our most powerful marketing tool.”
After 26 years at UTC, Cox finds deep satisfaction in the results of her efforts. “It’s deeply rewarding to see how our collective work translates into a better experience for every visitor,” she said.
Through her dedication, innovation, and passion for communication, April Cox continues to ensure that UTC’s digital presence reflects the excellence, energy, and spirit of the university community.