Similar to Cajun cooking, where the common understanding is that first you make a roux, before we can migrate to a new CMS, we need to make an inventory.
Simply moving out-of-date content or pages that aren’t working properly would lead to prolonged clean-up in the long run. The website refresh phase of improvement to utc.edu focuses on the clean-up and reorganization of existing content.
To begin the process, we are starting with sites that focus most heavily on students.
From admissions to advising, registration to housing, sections of the website for university departments with direct student contact are going first. To date, the following sections of the website have been completed or are in progress:
- Main home page and Newsroom
- Undergraduate Admissions
- Financial Aid and Scholarships
- Bursar (scheduled to go live Oct. 29)
- Mocs One Center (scheduled to go live Nov. 6)
- Records and Registration (scheduled to go live Nov. 13)
- International Studies (scheduled to go live Nov. 19)
In November, these sections of the website are scheduled to begin undergoing review:
- Academic Advisement
- Veteran and Military Student Services
- Honors College
- Student Health Services
For each group, the process follows the steps below to ensure consistency and proper workflow for all participating in the process.
Step 1: Initial intake meeting
The UTC Communications and Marketing Project Director schedules a meeting with departmental stakeholders and additional feedback providers. The meeting is used to gather the department’s requirements for its website refresh. The meeting covers:
- General design, process, aesthetic considerations
- Current page(s) analytics
- PDF review for accessibility
- Broken links
- Out-of-date pages
- Focus on main departmental homepage and subsequent pages as time allows or are necessary for student recruitment, enrollment, or retention
- Determine who will be the departmental contact for editing work in following steps
- General timeline agreement for subsequent steps.
Step 2: Internal project review and planning
The Communications and Marketing team gathers all pages and begins designing pages with new, refreshed content.
Step 3: First draft of website
A meeting of the Step 1 intake meeting participants is called, and the new and improved site is revealed. Revisions are discussed, and notes are taken. Afterward, the stakeholders make any further revisions to the templated document the project team provides and then submits requested revisions to the project team to consider and revise. This document is available to the stakeholders online as an editable Google Doc, and production notes from the project team will be added.
For example, one of the department-requested changes might be: “Change the visit button from blue to gold.”
In that case, the project team could respond in a note saying: “Button remains blue for consistency” to explain to the stakeholder why that particular request could not be fulfilled.
Step 4: Final revisions are made
Revisions listed on the initial revision document are made and presented. At this point, only crucial further revisions are possible, such as a date change, or to correct a misspelling, etc.
Step 5: Site goes live
Once the departmental stakeholders and project team agree on the revised content, the site goes live and departmental stakeholder(s) sign-off on the project.