WUTC-FM, 88.1, a service of The University of Tennessee at Chattanooga, significantly grew its audience in fall 2008 compared to the number of those who listened in fall 2007.
The newly released fall 2008 Arbitron rating book, the standard for judging radio audiences, estimates that 55,300 people in the Chattanooga market were tuned to the public radio station. Compared with WUTC’s fall 2007 ratings, the number had increased by more than 35% in cumulative listeners. In an average quarter hour, 2200 people an hour are listening, 24 hours a day.
“Listeners continue to appreciate the unique mix of news, entertainment, and music. Particularly important to listeners has been our reputation as a quality source for information during these turbulent times,” said Mark Colbert, program director for WUTC.
WUTC is the area’s source for programming from National Public Radio, Public Radio International, and the Tennessee Radio Network. It is also acclaimed for its mix of singer/songwriters, rock, jazz and blues. WUTC can be heard on analog and digital receivers or via the internet at www.wutc.org.