Open space at the Chattanooga Metropolitan Airport beckons advertising opportunities, according to a group of UTC business students in Dr. Diane Halstead’s marketing class. At the invitation of airport officials, the group presented their marketing plan aimed at bringing in new revenue.
The group presented big ideas including renaming the field in honor of a major employer and smaller ideas that could create advertising opportunities. They included laptop trays, rain poncho stations and a baggage area with large flat screen televisions and comfortable recliners.
Business student Andrea Bart’s portion of the group presentation suggested continuing the UTC partnership. “The airport website could be improved. UTC computer science students could take on that task,” she said.
Following the presentation airport Marketing Director Christina Seibold expressed her thanks for the group’s work and was receptive to their fresh ideas. Amy Bingham, Advertising Sales Manager, Chattanooga Metropolitan Airport Authority said “some of these ideas you have presented will be incorporated into our business plan.”
Bart responded that it had been “a great real world learning experience.”
Zachery Beker, a marketing and management major who plans to graduate in August, called this project “the most creative of the three we had to choose from.” He said the group has been working hard all semester to gather information and spent last week practicing their presentation.
“The reason I signed up for this class is that I have created my own board game,” Beker said. “I am interested in learning how to market the game.”
l-r, back row: Ryan Fugate, Dr. Diane Halstead, Brandon Merritt.
Front row: Jordan Lucas, Andrea Bart, Zachary Beker