WUTC-FM 88.1, the public radio station licensed to The University of Tennessee at Chattanooga, is celebrating a significant increase in its listening audience. Its spring 2009 Arbriton ratings showed a 41 percent increase over the previous spring in total people who listened to the public radio station.
This increase represents a cumulative audience of 59,300 people. The average quarter audience also increased 47 percent.
“This is particularly good news for the radio station because we are now celebrating our 25th year as the voice of The University of Tennessee at Chattanooga and each year it just gets better,” said Dr. John McCormack, station manager of WUTC-FM since 1984.
Ken Dryden, underwriting sales director for the station, says that a few programs showed an audience increase of over 200 per cent.
“There were large increases across the programming schedule. Car Talk drew an audience of 13,100 for the largest average quarter hour audience in the history of the radio station. Obviously, WUTC listeners enjoy having a laugh as they learn about automobile repair,” Dryden said.
